As Seen On TV 101

Understand As Seen On TV Like Billy Mays!

Fun Facts

Fun As Seen On TV Facts & Videos

Did you know that AJ Khubani went from delivering the evening news for $10 per week, to making $11 million dollars selling folding knives?

Know that the Sham Wow guy sued Anna Nicole Smith over a movie that she promised to be in, but ended up bailing out on at the last minute?

Read more fun facts like these about the direct response, and as seen on tv industry below …

On average, people spend more than 158 hours each month watching television. Source: The Nielsen Company
Direct Response companies spent $567,067,370 on 4,448 Magazine Ad Pages.
Source: Publishers Information Bureau (August 2010)
Successful as seen on tv infomercial campaigns in the year 2009 drove a return of $11.65 for each $1 spent on marketing. By 2014, that return is estimated to rise to $12.03 per dollar spent.
Source: Direct Marketing Association
As Seen On TV & direct marketing campaigns on TV drive more than $1.7 trillion worth in annual sales revenue through the US economy.
Source: The Power of Direct Marketing
37.5% of people are convinced to buy an as seen on tv product after only one exposure to the infomercial.
Source: Insight Express.
The FTC banned Kevin Trudeau from infomercial advertising for life. Months later, he was back on the air, due to a loophole in the legal settlement.
Source: MSNBC

More Fun Facts to Come …

As Seen On TV Videos

When you take a step back and really look at infomercials, you realize that they are all just masterpieces of framing human beings doing things wrong. That’s the inspiration behind why we made this video. It features a compilation of several infomercials, but only the parts that show the horrific errors of our human ways.

We introduce to you …

A Tribute to Doing it Wrong (Part Deux):

Shopping Tips

Buy As Seen On TV Products Like A Pro

Resisting the urge to “call now” is among the most difficult of the 10 commandments that us earthlings are encouraged to abide by.

We all love buying as seen on tv products. We wonder: does it really work? Seriously!?

But how do these products only cost $19.99, or in some cases, $9.99? It’s a classic marketing method called up-selling, and the companies that sell as seen on tv products are pros at it.

But there is a way to get away with buying your as seen on tv product for the advertised price, and not a penny more!

Read our tips below to buy as seen on tv infomercial products like a pro!

Extra Shipping Fees – What To Watch For

Something that not all customers are aware of is the extra fees associated with “bonus” or “free” items. The ad will usually say “buy one get one free,” but what you need to understand is that there is usually a shipping charge associated with the “free” item. Just something to be aware of before jumping into a BOGO offer.

Recurring Billing … What’s That?

Watch out for recurring billing charges, especially when buying supplement, or health products. These types of products often come with some sort of monthly subscription. Consumers need to be aware what they are getting in to before deciding to buy. So do yourself a favor and take a second to read the terms you are agreeing to.

30 Day Trial … Worth The Trial?

As Seen On TV products are notorious for offering a “30 day trial” along with their products. This would lead some people to believe that they can send the product back before the 30 days is over, to receive a full refund. This is true, but only to a point. The refund does not include shipping fees, or restocking fees in most circumstances. These fees are at times more costly than it would be to just keep the product. So again, just be aware of the terms you are agreeing to when you decide to purchase an as seen on tv item.

Don’t Wait Around – Early Bird Gets The Worm First

Don’t wait until the last second to buy the as seen on tv product that you’re gunning for. Especially if you’re trying to get it in time for the holidays. These products can sometimes take weeks and even months to ship due to shortages in inventory due to insane amounts of demand. The earlier you order the product, the sooner you will get it. Shipments are typically sent on a first come, first serve basis.

These tips were provided as a courtesy service by CoolTVOffers.com.

Pitchmen

What Everybody Ought to Know About Pitchmen

Admit it.

It’s hard not to wonder what the story is behind popular as seen on tv pitchmen.

Where did they come from? What’s their real name? Are they rich?

These thoughts and others may have crossed your mind while listening to infomercial. That’s why we created this page. We do our best to answer these and more questions in the articles listed below.

Keep reading to learn some things that everybody ought to know about these famous as seen on tv pitchmen.

Billy Mays

“On an Atlantic City boardwalk, Billy Mays learned the trade of the pitchman. He was about 25 years old when he began his 25-year career that went from selling a portable washing device to ads on television devoted to his trade. Success certainly wasn’t a given for Billy. He was born in Pennsylvania, and he went to school in Pittsburgh. After that, he went to West Virginia University for a couple of years where he was a …” [Keep Reading…]

Vince Shlomi

Vince Shlomi was born in 1964 in Israel. He made his way to the United States and became a comedian, and in 1999 produced with his own money a movie called, “The Underground Comedy Movie.” It would be kind to say that it wasn’t a success. Vince sued Anna Nicole Smith and won the suit. She had promised to appear in his movie and then pulled out. She cited it would have hurt her career, which might …” [Keep Reading…]

Anthony Sullivan

“There’s a feeling that pitchmen are not made, they’re born, and that could be said of one Anthony Sullivan from Devon, England. “Sully” was always passionate when given the opportunity to demonstrate the latest and greatest gadget for making life simpler. On the streets of London, he learned to ply his trade and he became quite accomplished at it. Seizing the moment, Sully got passage to the U.S. …” [Keep Reading…]

AJ Khubani

From delivering the Paterson Evening News for $10 a week to making $11 million selling folding knives , Ajit (AJ) Khubani has gone a long way in life. Now the CEO of Telebrands, the “As Seen On TV” consumer goods company, Mr. Khubani didn’t always sit at the head of the table; but he knew from the start that with hard work he could. At sixteen he took …” [Keep Reading…]

Other Famous Pitchmen

It’s our goal to be the number one source on the web for all information about as seen on tv. As such, we have taken it upon ourselves to document the lives and stories of famous as seen on tv pitchmen. If you enjoyed the little snippets of information above, be sure to check out our pitchmen biographies page, for more on your favorite as seen on tv pitchmen.

All-Time Best Sellers

All-Time As Seen On TV Best Sellers

This is a list based off of our own experience in the as seen on tv industry. A list that reflects the top sellers as we have seen them first hand.

It truly is fun to see which products make it big, and which ones fall by the wayside. But there are always a few things in common about the products that hit it big time.

Take note, budding product inventors.

1. Mass Appeal

For an as seen on tv product to go big, as it were, it needs to appeal to everybody.

2. Solves a Common Problem

Want to know the fastest way to make somebody pull out their wallet, get on the phone, and give you their credit card digits? Make a product that solves a problem that they always have.

3. It’s Inexpensive To Manufacture

As seen on tv products are typically between the $10 to $20 range, and slightly above that occasionally. When you combine that with the fact that direct response firms look for up to 10 times markup on the products that they push, you can quickly conclude that the cost to manufacture the product is often only a tenth of the retail cost of the product.

Best Sellers List

  • Heel Tastic
  • Brazilian Secret
  • Cami Secret
  • Eggies
  • Magic Jack

History

Buy As Seen On TV Products Like A Pro

The history of the infomercial is best defined by the tension between consumer and consumer protection. Because for as many people around the world who celebrate exciting new products and their sometimes-quirky presentations, there are others who believe the line between entertainment and advertisement must be a bold one. Still, long-format television commercials, also known as paid programming are sensationally popular and used far beyond their original purposes. And while once upon a time you’d catch your favorite infomercials airing off peak hours in place of total network sign-offs, today they run day and night.

Typically taking up half-hour timeslots, the modern infomercial is often confused with short form ads taking on the As Seen on TV pitch style. Signature features include expert opinions, testimonials, celebrity endorsements, limited-time offers, free gifts, price cuts, and fancy catchphrases. Of course, paid programming runs the gamut from cheesy to quite sophisticated—imagine for example the infomercials for Flowbee and Chia Pet against Microsoft and Apple presentations. Infomercials often experiment with form, disguising the hard sell with talk show settings and scripted scenes, known affectionately as storymercials. However, most include periodic internal commercials advertising the products in traditional ways to reinforce key points and strengthen branding.

Traditionally used to advertise innovative As Seen on TV products, today infomercials also promote political ideas, religious beliefs, and political candidates. Then presidential candidate Barack Obama famously bought an hour of paid programming on the eve of his 2008 presidential bid. Originally used to sell blenders in the 50s, the format itself has proven valuable in new and fascinating ways.

Regulating bodies have always attempted to protect viewers from relentless advertising, so it wasn’t until the 70s when restrictions let up that the infomercial could fully flourish. In the 80s and 90s certain cartoons were nonetheless classified as paid programming. Transformers, My Little Pony, and Go-Bots all had popular toy lines with sales encouraged by the Saturday cartoons. Ultimately, these “program-length commercials” were ruled as violations. Today the FTC and many individual networks still require viewer alerts and/or warnings disclosing the nature of As Seen on TV programming and sometimes even urging viewers to research claims and products.

The new millennium saw the rise of the so-called Daytime Model, a structure of infomercial that resembles a talk show testing products. And while infomercials are exported throughout the world today, they continue to change shape and form while bringing the latest and greatest products right into our living rooms.

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